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Glutafin appoints TheAgency for lead creative role
Glutafin, one of the leading providers of prescription-only gluten-free food products, has appointed leading brand response agency, TheAgency to evolve the food brand, engage with a wider base of consumers and healthcare professionals, and promote new product launches.
Over 45 per cent of the UK is battling with food allergies and, according to Euromonitor data¹, the UK achieved the third highest global growth rate in gluten-free foods (after the US and Italy) with a value sales increase of 17 per cent amounting to £47 million.
TheAgency will work with Glutafin’s team across its product range including fresh breads, pastas, biscuits, crackers and flour mixes.
Bob Trice, group marketing director said: “We were very excited by the TheAgency’s creative and strategic approach and are looking forward to working with them on forthcoming projects.”
Saman Mansourpour, partner at TheAgency said: “To say we’re very pleased to be working with Glutafin would be a huge understatement. Our agency team has considerable experience within the food sector and a real interest in Glutafin’s specific dietary market, and how best to target people with gluten intolerance, as well as health care professionals. We’re really looking forward to evolving its brand.”
BSM unveils integrated summer ad campaign
BSM, the UK’s largest driving school, has launched an integrated summer ad campaign designed to strengthen the brand’s youth appeal and drive lesson bookings during its 100th Anniversary year.
TheAgency supports key Future gaming brands
Future, the special-interest media group, has appointed TheAgency, a leading brand and response marketing agency to develop creative online and print advertising for several of its key gaming brands.
Thu 01 Apr 2010
NetRegs develops new digital strategy
NetRegs, a partnership between Environment Agency, SEPA and NIEA, has appointed leading brand and response marketing agency, TheAgency, to work on its new digital strategy following a three-way pitch.
