The marketing communications landscape has changed beyond recognition in the last decade as the digital revolution has taken hold. Now, the next stage in that revolution is taking place; publications are now moving into the digital world, opening up exciting new possibilities.

Farnborough International Airshow has just published the inaugural edition of FIRST, a rich media e-magazine with the dual objectives of promoting the 2010 show to international exhibitors and trade visitors whilst adding value to their exhibitors and the broader industry.

FIRST was designed and developed by e-publishing and marketing communications specialist Ouno Creative and its combination of video interviews, live footage from previous shows, 3D virtual tours as well as more traditionally presented features has caused a real stir in the aviation world.

FIRST uses state-of-the-art pageflip technology to create an online publication that has the feel and format of a traditional printed publication but with a degree of impact and interactivity that even websites find hard to achieve.

Philippa Ewart, Head of Marketing & Communications at Farnborough International Airshow said, ‘We are the world’s premier airshow and noted for our innovation. FIRST epitomises that innovation but the rich media format adds real value as well; this is not simply an innovation for innovations sake and Ouno Creative did a fantastic job of capturing the essence of the show in the design and content of the magazine. Since FIRST was launched we have received complements from all over the industry and all over the world’.

Adrian Broadway, Managing Director of Ouno Creative added, ‘E-publications are steadily increasing in popularity, but most are still simply pdf’s of printed publications and often add very little value. However, a true rich media publication such as FIRST magazine offers a unique combination of benefits for business communications and can have incredible impact. For example, we can track all page opens allowing us to give analytical feedback to the client to aid with future activity and we can personalise publications; you can do that with print!. As clients and agencies begin to really understand the full potential of the technology you can expect to see publications such as FIRST become a mainstream part of the marketing mix’.

FIRST magazine can be viewed at www.fiafirst.com.