What does ‘creative’ mean to you?
The ability to solve a very public problem in a very personal way

What's your best piece of business advice?
Trust no one 

Who do you admire?
Anyone, no matter how off-beat or plain wrong-headed, who sticks to their big idea

What in the world could be done better?
We've had the wheel for Millinea but only in 1985 did we get round to putting them on our suitcases. Everything can be improved. 

Where do you see yourself in 10 years' time?
I'd like to see myself writing a sting of critically acclaimed movies. I suspect I may be writing jingles for oven cleaner

Al Young
St Luke's Communications
After college, Alan spent three years as a commercial writer whilst creating comedy and stage-plays in his spare-time. In 1990, he enrolled on a D&AD Workshop and was bitten by the advertising bug. He went on to write a number of famous advertising campaigns for Boots 17, IKEA, Fox’s Biscuits, COI, Mothercare and BT.

Alan is a founding member of St. Luke’s and after his first year as Creative Director, the agency was voted Campaign’s agency of the year. In January 2001 and 2002, Campaign magazine listed Alan as one of the UK’s ten “hottest” Creative Directors. In 2004 Al was elected to the Institute of Practitioners in Advertising Creative forum and in 2005 he was voted onto D&AD’s Executive Committee. In 2005 he also Chaired both the Newspaper Society’s Creative Juice awards and Radio Advertising Bureau’s Aerial Awards.

His approach to advertising attracts considerable media attention, and he is interviewed regularly by the national press, television and interviews with him have been broadcast on the Today Programme and Pick of the Week on Radio 4.

Alan is now active on the lecture circuit , runs D&AD workshops, delivered talks to MA students at St. Martin’s School of Art and at the National Film Theatre.
St Luke's Communications

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