Commissioned by Graham Fink and the creative team at M&C Saatchi, the images were to convey a certain busy-ness and have been superbly balanced by Jamel’s pastel style.

Jamel's approach was also to allow for flexibility of image-use across the advertising campaign (which comprises posters, press ads and animated TV ads).

For Jamel this meant following a basic composition to create some 70 to 80 separate scenes, which the team of around 25 illustrators at M&C Saatchi later pieced together for the final illustrations.

The schedule itself was quite gruelling. Says Jamel: “They'd call up in the morning and say ‘could we have some corrugated iron’ and there’d be a courier there to collect it in the afternoon. It was exciting to see the finished result on TV. ”

See Jamel's entire portfolio at http://www.illustrationweb.com/JamelAkib

Jamel is one of many illustrators represented by Illustrationweb. Another of their members Matthew Robson had his fun and bubbly images put to use recently with an illustration of London’s new Olympic Institute.

Commissioned by Neil Dickson at PA Consulting, the job was won from a sample and involved a series of visuals for a pitch the PA are doing to show how the Olympic Institute could be re-purposed after the games in 2012.

The job required a much higher level of detail than Matthew normally works to, and also combined both hand-drawn and 3D elements. The results led to some interesting angles in the background, and overall makes for one outstanding illustration.

Matthew came to animation from a background in illustration, new media design and web development. He has worked on several title sequences for Channel 4 and Granada, and contributed drawn animation for various national TV campaigns.

Currently on the burner is the animated short 'Ghost Coach' which is being frantically trimmed for inclusion in several animation festivals

See Matthew's entire portfolio at http://www.illustrationweb.com/MatthewRobson