The team picked-up the grand prize with their powerful ‘Granny Smith’ ad for Tesco at the glittering Awards for National Newspaper Advertising (ANNAs) ceremony held at the Mall Galleries on 25^th January.

The ad was selected by a panel of twelve of London’s top creative directors as the standout national newspaper ad of 2005.

Leon Jaume, Executive Creative Director of WCRS, who also selected the ad as October’s winner, comments:

“The ‘Granny Smith’ is the best ad in a great newspaper campaign from 2005. To score points off both your posher rival and your cheaper one in so few words is powerful stuff and perfect use of the newspaper medium.”

In addition to the ‘Winner of Winners’ the panel also selected three ads to win a £5,000 prize for best use of craft skills in three categories – copywriting, art direction, typography.

The proud craft skills winners were:

‘Copywriting’ - Emer Stamp and Ben Tollett (Miles Calcraft Briginshaw Duffy have since moved to DDB) for ‘Cath Kidston’ ad for Millets.

‘Art Direction’: Alan Wilson and Diccon Driver (Lowe London) for ‘High Street’ ad for Stella Artois

‘Typography’: Mark Reddy and Dean Webb (McCann Erickson) for ‘Harvard’ for American Airlines

The gala award ceremony was the culmination of the first year of the ANNAs programme which was set up by the NMA to shine a spotlight on the best of newspaper ads and to inspire agencies and advertisers to perform new feats of creative brilliance.

Maureen Duffy, NMA Chief Executive, comments:

“2005 saw some very strong ads, although there were many that simply failed to make best use of the medium. We hope that as the ANNAs programme moves in to its second year, it will act as a catalyst to further raise the bar in creative advertising and inspire advertising targeted specifically at newspapers.”

For more information visit the Annas website.