It reinforces the Budgens’ brand proposition of ‘helping you shop locally’ by promoting the range of great summer products that consumers can purchase on their door step. Many of the products have been sourced locally the meat is British, and the quality of the food is fantastic.

Launching in-store from May 12th to the end of August, the creative will be used in store as POS (hanging cards, barkers, wobblers, aisle treatments, till dividers etc) creating a really summery feel and signposting the great ranges and offers available to Budgens’ customers during the coming months.

The creative is designed to promote to local customers that Budgens has everything they need for summer eating, including a great range of fresh BBQ meat and outdoor eating goodies great deals on a range of seasonal summer produce and some exciting new ranges such as fresh pasta, sauces and ready meals.

Andrew Peake, account director at WFCA, said: “‘The campaign clearly communicates the great range and competitive product stories available in Budgens this summer. We are seeking to create big impact in-store and a wonderfully summery feel, whilst continuing to further reinforce Budgens place at the heart of local communities through the consistent use of appetizing food photography and fresh, local messages.”

Virginie White, Budgens Marketing Manager, said: ‘WFCA has successfully produced an eye catching and commercial POS campaign which not only highlights the exceptional range of products we have in-store but also signposts the great value customers will find. WFCA continues to develop our brand through consistent application of messages and great-looking creative.”