The Garden of Zopa is the world’s first interactive gardening community where people work together to seed and grow their gardens. Like all communities, the Garden needs people to work together in order to flourish individuals sow seeds on their own plots but they need to enlist friends to help make their plants grow.

Once the gardeners have chosen three plants from a selection of ten and planted their seeds, they can then invite friends to come in and water them. If a ‘watering’ friend chooses to start their own garden, any plants they grow will also be replicated in the garden they water which also allows them to see how far the chain has grown.

Sarah Matthews, Marketing Director at Zopa, said: “We have created the Garden of Zopa as a fun and engaging way of demonstrating some the underlying aspects of Zopa: personal involvement and people helping and trusting other people.”

Stylistically the Garden of Zopa has been influenced by several different sources including Terry Gilliam’s animations for Monty Python and the Archigram architecture movement of the 1960’s.