BD Network, the integrated marketing agency, has teamed up with The Marketing Society Scotland to create the Star Creative Student Award. This year’s winner, Rachel Campbell from Edinburgh School of Art, was announced at the Star Awards 2010 dinner in Edinburgh. She wins a dual placement at BD London and Redpath Edinburgh.

BD Network devised the category for this year’s Marketing Society Scotland Awards in a move to help develop young talent within the creative industry.

The award, one of 30 in the Star Awards portfolio, offers Scottish students studying design courses the chance to spend time working at leading marketing communications agencies. Each entrant was asked to respond to a brief which centres around Glasgow's Commonwealth Games in 2014 and reducing carbon emissions. The hopefuls each had to come up with a marketing idea to encourage people to take responsibility for reducing their carbon emissions when travelling to and from the Games. Visit www.marketing-society.org.uk/stars10 to see the brief and for more information.

A shortlist of six entries was judged by a panel which included John Donnelly, Director of Sponsorship and Marketing at the Commonwealth Games, Carolyn Laing, Director at BD Network, Ian Lauder, Creative Director at Redpath and Helen Campbell at The Marketing Society Scotland.

Carolyn Laing, director at BD Network said; “We have been involved with the Marketing Society Scotland for a number of years, and this project supports BD's ongoing commitment to nurturing young creative talent. We came up with the concept of the Star Creative Student Award to encourage talent into an industry that is typically very difficult to break into. A placement at BD in London will give them a taste of how life in a fast paced, successful integrated agency really works.”

Caroline Hill, Regional Manager, Scotland at The Marketing Society Scotland added; “The Marketing Society Star Awards are central to promoting excellence and the vision of helping build a world class marketing community. When BD brought this idea to us we thought it was a fantastic way to help talented graduates kick start their careers. Picking the winner was not easy, as we have been very impressed with the standard of work submitted.”