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Telegraph Media Group appoints Space for the Best of British
The Telegraph Media Group has appointed integrated marketing agency, Space to develop an integrated international campaign for The Telegraph weekly world edition called the Best of British. Launching on 18th November 2009, the campaign is designed to target British expats around the world, and begins with its inaugural event, the Best of British Awards.
Space has devised the Best of British concept and will be responsible for the campaign to support the Best of British Awards, which will run in April 2010. The campaign will include sponsorship, partnership activity, creative development and implementation, and the Awards itself.
Space will deliver press and online advertising to build awareness of the Best of British Awards globally. The agency will also manage the Awards event and tailor and target sponsorship packages at local country, UK and global brands as part of their brief to source an exclusive headline sponsor and a series of major sponsors to partner the awards.
The objective of the sponsorship activity will be to raise the profile of The Telegraph weekly world edition, and promote the Best of British Awards globally.
The Best of British Awards have been created to recognise and celebrate the best of British across six categories - best British shops, restaurants, pubs/bars, social, sporting and business clubs around the world. British expats will be asked to nominate and vote for establishments, with judges electing winners at a country and international level, based on voting results and strength of support online and on social media.
Richard Ellis, Executive Director of Editorial, Telegraph Media Group, said: “The Best of British Awards are one strand of a multi-faceted campaign to promote The Telegraph in the expat market. We are pleased to team up with Space and work with them on this exciting project.
David Atkinson, Managing Partner at Space, commented: “We are looking forward to providing a fully integrated sponsorship and events campaign for The Telegraph that will ensure they promote the newspaper and these Awards internationally. We are also relishing sourcing and working with sponsors to enable them to stand out amongst the highly affluent expat market at a national, regional and international level.
“We have strong ideas for the Best of British Awards ceremony that will add value to sponsors and generate excitement among readers. It will be an event that will bring this awards campaign to a highly successful conclusion.”
Desperados Beer to promote sponsorship of Freeze 2009 with integrated campaign
Desperados, the original tequila flavoured beer owned by Heineken France, is sponsoring Freeze 2009, the UK’s ultimate snow sports and music festival for the second year running. The annual event is being run at London’s Battersea Power Station from the 30th October – 1st November.
Thu 29 Oct 2009
John Smith's appoints Space to leverage Grand National sponsorship
Leading integrated marketing agency Space has devised an integrated marketing campaign to leverage John Smith’s sponsorship of the Grand National and their 90 sponsored race meetings across the country.
Mon 26 Oct 2009
BM Polyco launch integrated campaign to support the new bizzybee brand
BM Polyco, the leading manufacturer of high performance domestic cleaning gloves and cloths is launching an exciting integrated campaign to generate awareness, drive trial and sales of its new cleaning product range – bizzybee. The campaign, which launches this week has been planned and created by integrated marketing communications agency, Space.
