The ad hit our screens last Saturday night during the Xfactor.

It is a return to humour for Weetabix, with a huge filmic feel,
and is the start of a long-running campaign for the brand. It was
written and art directed by Larry Seftel and Dave Day at WCRS and
directed by Ringan Ledwidge through Rattling Stick.

Ringan said about the ad; “As soon as I read the script it reminded
me of great British advertising and I really wanted to shoot it, which
is ironic because horses scare me.”

Client Weetabix
Date 30th October 2009
Product Weetabix
Client Personnel Sally Abbott
Position Marketing Director
Art Director Dave Day
Copywriter Larry Seftel
Group Director Jo Dickson
Start Date 31st October 2009
Director Ringan Ledwidge
Production Company/MediaPlanning/Buying
Rattling Stick/Walker Media
Exposure 90”, 60” and 30” TV
Planning Director Giselle Okin