The Big Book Bank campaign created by Wax Communications for Waterstone's has picked up two awards at the IMC Europe 2009 Awards.
Retail or Trade Marketing Category
The Big Book Bank has won a Silver - which was awarded to the campaign "that does the most to maximise the impact of a product or service within the retail trade or channel or promotes a retail channel itself toward brands, sales force and/or customers."
Innovative Idea or Concept Catergory
The Big Book Bank has won a Silver - awarded to the campaign "that best demonstrates a unique marketing/creative idea or fresh interpretation of an established idea in relation to mechanics, channels of communication, type of incentive and/or approach to the target group."
The Big Book Bank is an initiative to encourage school children to read for fun, and to share their love of reading with their friends, with three distinct target audiences – children, parents and teachers.
This award winning campaign has now:
ISP Awards 2009
- The ISP Grand Prix 2009
- Gold - Retail, Home Shopping and E-commerce
- Gold - Art Direction & Copywriting
- Gold - Social Responsibility
Revolution Innovations Awards 2009
MAA Globes
- Order of Merit - Best Digital Communications Campaign
- Order of Merit - Best Trade Marketing Or Account Specific Campaign
IMC European Awards 2009
- Silver - Retail or Trade Marketing Category
- Silver - Innovative Idea or Concept Category
Promotions & Incentive
- Winner - Most effective online mechanic
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