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As seen on TV - the best commercials from around the world
Taschen publish 'Advertising Now - TV Commercials' book/DVD of top ads.
Compiled by Julius Wiedemann. Julius was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His TASCHEN digital and media titles include Animation Now!, Advertising Now! and 1000 Favorite Websites.
This book is for anyone interested in inventive commercials and covers the best contemporary examples from around the world.
The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional
impact.
This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters are organized by subject, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.
Over 80 commercials featured in the book are included on the accompanying DVD.
COI announces redundancy programme
The central government freeze on non-essential advertising and marketing spend has resulted in significantly reduced volumes of work for the Central Office of Information (COI)
Wed 04 Aug 2010
Specsavers Develops 1st Kids' Range TV
Specsavers Creative has developed its first UK TV campaign for the optical retailer's newly expanded and improved kids' range of spectacles.
Thu 29 Jul 2010
The UK Film Council is to be abolished
Responding to today’s announcement by the Department for Culture, Media and Sport of plans to abolish the UK Film Council, Tim Bevan CBE, Chairman of the UK Film Council, said:
Mon 26 Jul 2010
Shell launches largest UK marketing campaign in a decade
Shell UK has embarked upon its most significant marketing campaign for 10 years to support the launch of its New Regular Fuels - Shell FuelSave Unleaded and Shell FuelSave Diesel - which include the company’s most advanced fuel economy formula to date.
Thu 22 Jul 2010
Specsavers Spoof on Das Boot
Specsavers Creative has slipped silently beneath the waves to create its latest viral campaign – Sub; a pastiche of Wolgang Petersen's classic 1980s U Boat epic, Das Boot.
