Compiled by Julius Wiedemann. Julius was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His TASCHEN digital and media titles include Animation Now!, Advertising Now! and 1000 Favorite Websites.

This book is for anyone interested in inventive commercials and covers the best contemporary examples from around the world.

The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional
impact.

This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters are organized by subject, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.

Over 80 commercials featured in the book are included on the accompanying DVD.