our news archive of thousands of articles published by our editorial team and our users
IPA publishes a happy TV trends report
The latest IPA Trends in Television Viewing Report covering the last quarter of 2007 records an optimistic picture for television viewing in 2007.
The last three quarters of the year have all recorded year on year increases in the average number of hours of television viewing each day resulting in 3.63 hours for 2007 compared to 3.60 hours in 2006.
The major trend within the data continues to be the growth of digital reception particularly digital terrestrial and the viewing to these platforms.
Lynne Robinson, IPA Research Director, said: “82% of all homes can now receive digital television; with 47% of all homes now able to receive digital terrestrial. It is good to see television viewing rising overall throughout 2007. The major feature continues to be the rise of digital, the pace of which will increase in 2008 as the digital switchover continues.”
Furthermore, although patronage levels (percentage of the population tuning into a channel for at least three minutes during the week) for the main channels, and for television overall, are at about the same levels as they were a year ago, patronage of the non-terrestrial channels is now over 75% for the first time.
The latest 'Trends in Television' is published
The latest IPA ‘Trends in Television’ report for Q2 2007 published today (August 21) shows the first year-on-year increase in average daily viewing levels for some time, which now stands at 3.46 hours.
Tue 21 Aug 2007
IPA publishes Trends in TV report
The IPA publishes its Trends in TV report for Q1 2007, which reveals a further decline in the average daily hours of TV viewing, which now stands at 3.85 hours per day for all individuals.
Wed 23 May 2007
TV viewers switching off says report
The IPA publishes its Trends in Television Report for Q4 2006 which shows that recorded television viewing levels are continuing to decline.
