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Search Engine Strategies sets agenda for London 2008
Incisive Media announces the agenda for the London Search Engine Strategies Conference & Expo (SES) held on 19-21 February.
This year’s conference will be hosted by search marketing specialist Mike Grehan. Mike is recognized as one of the foremost SEM experts. He was voted one of the UK's top 100 influential people in Internet marketing in a poll of e-Consultancy's 22,000 UK members.
SES London has been organized by search authority Kevin Ryan. Kevin will be introducing a new line up of presentations, case studies and panel debates covering the latest developments and solutions in search engine marketing.
Mike Grehan says: “SES London will provide search marketers, developers and executives with the tools, techniques and advice they need to develop their business locally and on a global scale.
"There are many other factors to consider with each phase of the online marketing process, including web analytics and site architecture. We have developed a programme to cover every crucial element for successful marketing.”
As well as teaching delegates everything they need to know to help them maximize search engine marketing and optimization for their business, some of the new topics covered will include:
Search Around The World
Eastern and Western companies are pushing out to international markets, but does anyone really understand the marketplace? Attendees will learn how to separate hype from actionable activity.
All Star Analytics
Successful search analytics strategy is key to maximising ROI. Search engine optimization and pay per click advertising is pre click. But what happens after the click?
Join the panel of thought leaders in the field of analytics, including Jim Sterne, Bryan Eisenberg, Steve Jackson and Ian Thomas, to discuss everything from bounce rates, improving conversion, spotting trends and generally elevating your SEO/PPC analysis to a whole new level.
Digital skills shortage blights sector growth
Research by Chinwag Jobs, recruitment website for digital media, reveals that with a limited talent pool there are not enough ‘big fish’ to go around.
This year’s conference will be hosted by search marketing specialist Mike Grehan. Mike is recognized as one of the foremost SEM experts. He was voted one of the UK's top 100 influential people in Internet marketing in a poll of e-Consultancy's 22,000 UK members. 
