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eBay.co.uk extends contract with Blowfish Digital
eBay.co.uk has extended its agreement with Blowfish Digital to incorporate elements of paid search into its online marketing programme.
Since its initial appointment in 2006 Blowfish Digital has been responsible for elements of eBay.co.uk’s online direct response and brand building activities.
The digital media specialist has developed a successful online partnership and media buying programme, delivering a series of new placements for eBay.co.uk which have augmented brand loyalty and intensified customer trading on its site.
In this latest agreement Blowfish Digital will now extend its services to include management of some of eBay.co.uk’s paid search partners. Its search marketing team will be providing its expertise in Pay Per Click to promote eBay.co.uk via effective keyword buying and creative management. This addition will complement eBay.co.uk’s own in-house online marketing activities.
Minal Shah of eBay.co.uk said: “We have been working with Blowfish Digital for the last 18 months. The team’s creativity in developing new media partners has helped maintain our online brand prominence in the UK and they have become an integral part of the team here.”
Farhad Koodoruth, Managing Director of Blowfish Digital, said: “We will be using our expertise in paid search to increase trading activity on eBay.co.uk and maintain its high position among the UK search engines. We will be working with eBay’s marketing team to ensure that it continues to be the UK’s number one e-commerce site (Nielsen / Netratings March 2007).”
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Since its initial appointment in 2006 
