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Momedia International signs content deal with Roo Group
MoMedia International producer and distributor of digital entertainment, signed a deal with digital broadcast specialist ROO Group.
MoMedia International's deal with the US-based ROO Group will involve the licensing of content produced by the Madrid-based “how-to” Guide specialist Canalmicro, formerly known as Microgenesis Productions.
ROO has designed its vast content collection to satisfy the growing consumer demand for specific web content in topic areas including news, travel, health care, lifestyle and more, provided to a global network of over 1000 diverse web properties, including the NYPost.com, The Sun and The Times Online.
The deal includes Canalmicro’s See & Enjoy, a 600 clip series of video recipes with cooking tips for everyone; Wonder & Enjoy, a series of “how-to” magic tricks and Ride & Enjoy, a series about bicycle repair and maintenance for road and street bikes.
Lucas Bertrand, CEO of MoMedia, commented: “We’re really excited to be able to supply video content to ROO, which boasts one of the web’s most extensive libraries and supplies clips to hundreds of websites around the world.
"Canalmicro’s productions are well-suited for the web and this deal will ensure maximum exposure for the producer."
Tim MacGregor, director of content acquisition, ROO Group, said: “This deal represents further momentum toward ROO’s goal of amassing the largest library of compelling, daily refreshed, syndicated content on the web, and enhances our ability to drive viewers to sites, keep them there longer and generate new revenue streams for our customers,”
“Our work with MoMedia extends our offering to include even more evergreen and educational content, with Canalmicro’s engaging “how-to” series.”
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