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Disney expands online content for its Mix Brand
The Disney Mix brand is expanding online with the launch of the all new “Disney Mix Central,” an online media store where parents can help their kids access favorite Disney entertainment.

It is designed to compliment Disney’s popular line of media players, Disney Mix Stick (MP3) and Disney Mix Max (Video/MP3). The site offers popular songs and music videos from Walt Disney Records and Hollywood Records as well as podcasts from Disney Channel. Mix Central features hits from numerous Disney stars including Miley Cyrus as Hannah Montana, The Cheetah Girls, Vanessa Hudgens, plus soundtracks such as High School Musical and Jump In! and compilations including Disneymania 5.

From this month Disney will introduce seven new Disney Max video clips containing full length movies from Walt Disney Studios Home Entertainment including Pirates of the Caribbean: The Curse of the Black Pearl.

Chris Heatherly, vice president of global electronics for Disney Consumer Products, said: “The Disney Mix line has established itself as the top media player for kids because it is easy to use and designed specifically with kids in mind. Designing an online media store where parents can easily find and download the music their kids want was the natural next step. With Mix Central and the announcement of new movies on our plug-and-play Max Clips, we are providing kids more ways than ever to get their favorite Disney movies and music.”

The concept for Disney Mix Central evolved as an extension of Disney’s successful line of Disney Mix digital media players especially designed for kids. 

www.DisneyMixCentral.com

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Date added: Thu 10 May 2007
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