What does ‘creative’ mean to you?
Creative to me is the utilising of tools with the need to communicate.

It’s about illuminating the connections between different media, products and people in a way that keeps us engaged.

Is a beautiful face more creative or more attractive? I think attractive sells but creative is interesting, but that doesn’t necessarily equal attractive which means it may not sell. With this I want to highlite creativity outside the industry necessity. Creative is also about free thinking, escaping that that ties us down, that brief, that society expectation. Flights of fancy are what helps define us and can enhance us when we re-enter the realms of the brief. Therefore I suppose ‘creative’ to me means ‘individual’, and to be passionate about the fact that you and your thinking processes are.

What's your best piece of business advice?
My biggest flaw has been to get to involved and passionate about a project before you have layed down the costing ground rules with a client, before you know it your mouths running away with ideas. You might as well be putting pound notes into their hands, so, never give all your ideas away in a bid to prove how creative you are.

Who do you admire?
I admire Lord Byron, Ridley Scott, Mamoru Oshi, Roger Waters, Da Vinci, Billy Lane, Anne Bachelier, Bono, Joel Peter Witkin and many others, I could say Gandi but this aint no beauty competition.

For reasons I guess its a case of watch, read and listen.

What in the world could be done better?
Tolerance and understanding. We have become a blinkered and unknowingly influenced society. Fear has overthrown experience and the experience of fear, that is propagated from the highest levels has left us without tolerance and understanding. To be a little more of both would certainly increase experience which in turn increases creativity.

Where do you see yourself in 10 years' time?
HAPPY!

Paul Skellett

As both a graphic and branding designer, video editor/motion graphics, writer and photographic artist/illustrator the multi-disciplinary work of Paul Skellett reaches out into all facets of creative communication and branding development. His fusion of both digital and natural mediums produces unique visuals and solutions for both the commercial world of advertising and communication but also the realms private art collectors and individual perception.

Paul’s work has been exhibited in the Paris Embassy and also the British Embassy in Tokyo.

From the ‘head in the clouds’ freeform projects to the ‘feet on the ground’ strict brief directives, from the beautiful to the dark and macabre, Skellett is about compelling communication and connection on both a personal and commercial level.

www.skellett.com

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