750,000 people in the UK have diabetes but are completely unaware of it.

But a new campaign, developed by The Gate Advertising and Communications Agency, aims to tackle the problem with a campaign launching today, which focusses on waist size.

The four week campaign for Diabetes UK features 

·        A PR stunt at Trafalgar Square today at 10.30am (pictured)  involving DJ Brian Cox and a giant, life-size tape measure

·        Adverts in major national, consumer and trade press

·        Poster ad campaign including 3500 6x sheet and 1275 4x sheets at bus shelters and rail stations nationwide.