Login
Username
Password
 
» lost password
Add your profile
 
Subscribe
 
» preview

» About us
» Advertising
» Membership
» Email marketing
» Testimonials
» Contact
» FAQs
» Feedback

200 UK cinemas go digital bringing new era of film choice
Film fans from St Ives to Inverness are about to experience unprecedented film choice at the cinema thanks to the roll-out of the world’s most advanced Digital Screen Network

The first 50 cinemas in the network - largely in the North West, Yorkshire and West End of London - have completed a successful pilot phase during which the network was thoroughly road-tested. Now the roll-out is going UK-wide and installations of digital projection facilities currently stand at 70.

The Digital Screen Network is a £12 million scheme, funded by the National Lottery, through the UK Film Council. It will see 240 screens in 210 cinemas equipped with state of the art digital projection facilities by spring 2007. As a result, cinema-goers will be able to enjoy a far wider range of films at their local cinema and facilities for people with hearing or sight impairments will be greatly expanded.

In return for the new technology, cinemas will show more specialised films including British films such as A Cock and Bull Story and The Proposition critically acclaimed independent films such as Transamerica classics including Brief Encounter and the best of world cinema such as Hidden (Caché) and European cinema such as the Frances Verber comedy starring Gepard Depardieu and Gene Reno and Tais Toi.

In 2005, around £300 million was spent on distributing and marketing all cinema releases in the UK but only £18 million, or 6%, was spent on specialised films. The introduction of digital distribution will mean that films such as these will reach around 30 million people throughout the UK with an increase in specialised film screenings of up to 75,000 in the first year alone, rising to 165,000 in four years from now.  The overall number of cinema visits in the UK could be raised by up to 4 million thanks to the more diverse range of films available to audiences.

John Woodward, Chief Executive Officer of the UK Film Council said: “For the first time ever, film fans right across the UK will get more choice at the cinema. The public will have better access to a wider range of films on the big screen from all time classics like Black Narcissus to Michel Gondry’s The Science of Sleep rather than having to travel miles to the see the film or waiting for the DVD.

“Digital technology allows independent films to be distributed beyond the big cities and into cinemas across the country. That’s fantastic news for audiences and good news for the UK film industry.”

Film Minister, Shaun Woodward said: "There's nothing quite like the experience of watching a film on the big screen. It's great news that 200 screens will be equipped to show films digitally - more film fans, throughout the UK, will get to see specialised films such as The Beat That My Heart Skipped and Transamerica at the cinema."

The UK is one of the most expensive countries in the world to release a film. While blockbusters such as Harry Potter are often issued on around 1,000 copies, most specialised films are issued with less than 20 prints. Digital copies can be duplicated at a substantially lower cost than the traditional 35mm format (around 10% of the cost of 35mm), allowing distributors to increase the number of film prints available to cinemas across the country.

The Digital Screen Network will also offer audiences and local communities a range of other benefits. The digital equipment can provide audio description and subtitling enabling people with sensory impairments to enjoy films on the big screen. Cinemas will also be encouraged to use the equipment to show, for example, films made by local filmmakers, film clubs and schools.

Related Links
UK Film Council's annual report features a few golden highlights

Bookmark this page
Add to Delicious  Digg this  Add to Facebook
Reddit  Add to StumbleUpon  Tweet this
Date added: Tue 29 Aug 2006
» Email author  » Forward  » Comment/rate  » Print
» See more by Creativematch, or visit their web site.
This article has an average rating of 3 / 5