Around 80% of all internet traffic passes through at least one Google page en-route to finding what they’re looking for online. This treasure trove of potential clients, all searching for a specific product or service, makes pay per click advertising the best way to grow your business.

With a well written advert and a carefully chosen set of keywords, your business could well be their first port of call. And if it’s not, then you don’t pay. Not only are you reaching clients at the exact moment in which they are searching for the service you offer, you’re doing so on a pre-determined budget.

This ease with which pay per click advertising expenditure is controlled is undoubtedly its greatest selling point.

Pay per click expert Daniel Jupp says, “No other advertising medium gives you the same level of flexibility as a pay per click account. Your advert text can be updated daily and adapted as your business grows. Introductory offers, new product lines, special events – all can be added at the touch of a button for no extra cost. With traditional radio or print advertising such changes would require expensive new campaigns.”

Advertising on a platform such as Google AdWords also gives you greater control over who sees your advert and when– you can set languages, time zones and even choose to show your ads to users only in specific cities or regions.

Of course, with so many options internet marketing is not all plain sailing and PPC optimisation is a skill that few companies posses.

To obtain the best results, it’s often easier to outsource the management of your account to a professional pay per click management consultancy. 

“There are around 150,000 businesses using AdWords to gain new customers,” says Daniel Jupp. “Competition for the top spot is fierce so it can be hard to make your budget work for you. Professional account management will give you an optimised campaign, the most relevant keywords and a realistic cost per click.”

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