The service is enabled by a revolutionary new mobile phone technology developed by creative content company Production TLMH Ltd. Lads can take photos of themselves on their camera phones, and send them via MMS to One of the Lads, indicating who they would like to be pictured with amongst the site’s gorgeous girls. TLMH then integrates the two images creating a great shot of the two people together, which is sent back to the purchaser’s mobile phone. The service costs just £4.50 a picture.

These images can then be saved as wallpaper or forwarded to disbelieving friends or even “accidentally” sent to ex-girlfriends, who they think might be in need of humbling.

Dan Gleeson, Director, One of the Lads Ltd said:

“We were impressed by the innovative new picture and video services that TLMH offer for mobile users. As a web based company looking to expand our brand into this area, partnering with TLMH provided an excellent opportunity to draw on their expertise - and make additional revenue for our site."

This brand new technology has major implications for both the consumer and for marketing companies. One of the Lads offers a fun and desirable product direct to its target market.

Check out the site at (www.oneofthelads.com)