Google Analytics: An Introduction

Web Design Courses

Google Analytics is the free of charge enterprise-class web analytics solution that gives you valuable insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyse your traffic data in entirely new ways. Using the information from Google Analytics allows you to strengthen your marketing initiatives and increase the number of conversions or sales from your website.

Course Description

Introduction
• Web analytics introduction
• How Google Analytics works
• The installation procedure
• Creating new profiles
• Granting access to other users
• The Google Analytics tracking code
• User management
• Administering Google Analytics

Tracking online activities
• Tracking entry points
• Tracking exit links
• Enable e-commerce tracking Advanced configuration
• Why should you create multiple profiles?
• Goals and funnel paths
• Using filters
• Creating filters

Advanced configuration
• Why should you create multiple profiles?
• Goals and funnel paths
• Using filters
• Creating filters

Google Analytics reports
• Dashboards
• Where are my visitors coming from?
• Where do visitors arrive in the site?
• Where do visitors leave from the site?
• Are we engaging with our visitors?

Report manipulation
• Ad hoc filtering
• Date management and comparison
• Sharing reports
• Custom reports
• Advanced segmentation of visitor user groups
• Identifying usage patterns by segment

Using the results
• Web design parameters
• Search engine optimisation through Google Analytics data
• Further useful information and online resources

Questions and answers