Designing and Creating Emailshots

Business Skills Courses

Email marketing can be one of the most effective forms of promotion available. Designing an emailshot differs from creating a web page or designing for print as you have to consider the specific needs of your target audience and the technical requirements of different email applications. This one day course will cover both the theory and the practical software skills required to design and create a professional emailshot.This course does not cover the options available for actually sending emailshots - this is covered in our Sending Marketing Emailshots course.

Course Description

Understanding emailshots
• Examples of good and bad design
• How an emailshot is built
• Constraints of emailshots
• Common mistakes that can annoy potential clients

Planning your emailshot
• What makes a good mailing list?
• Legal requirements and opt-out options
• Ensuring your emailshot adheres to your company brand style
• Mocking up your design

Writing good email copy
• Reading online - the user experience
• Inverted pyramids to grab your audiences attention
• Chunking down copy
• What makes a great title?
• Sentence and paragraph structure
• Proofreading

Preparing your graphics
• The basics of Adobe Photoshop
• When to use graphics
• Understanding graphic file formats
• Assessing existing image properties
• Resizing and cropping images
• Creating text headings in Photoshop
• Converting and optimising images
• Saving and exporting images

Laying out your design
• The basics of Adobe Dreamweaver
• How good typography makes for more effective emailshots
• Choosing the right font
• Importing text from a Word document
• Laying out an email in

Dreamweaver in tables
• Inserting graphics into your email
• Formatting and styling text
• Creating links to other websites or email addresses
• Proofing your document
• Exporting your emailshot

Questions and answers