Complete Google Analytics

Media Skills Courses

Complete Google Analytics is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to understand Google Analytics reports and act on the information they provide.

Course Description

Prerequisites
Administration access to an active Google Analytics account is required for the duration of the course.

Location
This course is available either at our London centre or onsite at your own location.

Core Course Topics

Why Understanding Your Web Traffic Is Important to Your Business
Available Methodologies
Data Misinterpretation: Lies, damn lies, and statistics
Where Google Analytics Fits
Using the Google Analytics Interface
Top 10 Reports Explained
Implementing Google Analytics
Advanced Implementation
Best Practices Configuration Guide
Google Analytics Hacks
Using Visitor Data to Drive Website Improvement
E-commerce Data

Proven Track Record
Established for over 15 years Highlander has a long established proven track record of delivering Adobe Certified Training courses. Our instructors include ex Adobe staff, well known authors and respected industry professionals, that are all Adobe Certified.

Typical delegate comment from our Analytics courses

"The instructor was very knowledgeable"
Head of Marketing, All Options

If you have any questions, or you would like to find out more about this training course - please don't hesitate to contact us. We're here to help.