Complete Google Analytics
Media Skills Courses
Complete Google Analytics is a one day practical, hands-on course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to understand Google Analytics reports and act on the information they provide.
Administration access to an active Google Analytics account is required for the duration of the course.
This course is available either at our London centre or onsite at your own location.
Core Course Topics
- Why Understanding Your Web Traffic Is Important to Your Business
- Available Methodologies
- Data Misinterpretation: Lies, damn lies, and statistics
- Where Google Analytics Fits
- Using the Google Analytics Interface
- Top 10 Reports Explained
- Implementing Google Analytics
- Advanced Implementation
- Best Practices Configuration Guide
- Google Analytics Hacks
- Using Visitor Data to Drive Website Improvement
- E-commerce Data
Proven Track Record
Established for over 15 years Highlander has a long established proven track record of delivering Adobe Certified Training courses. Our instructors include ex Adobe staff, well known authors and respected industry professionals, that are all Adobe Certified.
Typical delegate comment from our Analytics courses
"The instructor was very knowledgeable"
Head of Marketing, All Options
If you have any questions, or you would like to find out more about this training course - please don't hesitate to contact us. We're here to help.
Tel: 0845 676 2250
Courses provided by partners Highlander Ltd.
By: Jonathan Williams
By: Jonathan Chadwick
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