torch

Client: Aramark

Aramark, the UK based food service distributor, briefed us to create a range of key summer campaigns with offers targeting two sectors within their market – seasonal promotions within the Business and Industry sector, and tempting offers for the increasingly powerful group of 18-24 year olds – the demographic audience who eat out the most frequently in the UK.

Client: Carte D'Or

Our challenge for Carte D'Or was to create a website for the summer season that grabbed the attention of food service operators by offering real value and support. To outperform anything the competition had provided, the site had to be interactive, impactful and interesting, and drive additional sales and revenue for the ice-cream manufacturer.

Client: Unilever Food Solutions (Sauces)

Unilever’s objectives were to drive sampling at the launch of their new range of Dragon pastes, demonstrating that Knorr Blue Dragon is leading the way in delivering restaurant quality oriental sauce solutions to chefs.

Client: Aramark

Aramark run a number of catering outlets in college and university campuses across the UK. Our brief was to create a campaign to entice students to eat in these outlets from the first day of term, and to encourage loyalty and repeat purchase.

Client: Unilever Food Solutions & Elior UK

Elior UK wanted to create a new street food concept that would be simple to put into practice across the estate, flexible enough to embrace global cuisines and able to deliver inspiring ‘street food’ dishes at great value. Our objective was to make this happen, creating a branded concept that would capture the hearts and minds of the operators and the consumer.

Client: Aramark

Aramark is a contract catering company running outlets in various sectors across the UK. Torch was asked to produce a marketing campaign for Christmas promotions in these outlets for two distinct brands within Aramark; Original Food Company and Road to Revenue.

Client: Unilever Food Solutions & Elior UK

Challenged to break the perception of soup being the ‘boring’ option on menus, Torch were briefed to create a new branded concept for Elior that would revolutionise their soup offer. The proposition should stand on it’s own as a new impactful menu option delivering freshness, flavour and front of house theatre.

Client: Knorr

Briefed to raise the profile of Knorr Blue Dragon sauces and to communicate a variety of ways to use the product, Torch B2B were asked to develop a social media strategy to demonstrate to the target audience how to enhance their consumer offering without increasing costs and labour.

Client: Unilever Food Solutions

Unilever Food Solutions has a constant need to attract and retain talent to deliver their ambitious strategy, however company employer branding is not consistent externally, and internally the business wanted to attract more staff from the retail business. Our brief was to create a clear employer identity that will help find and retain the best people for the Unilever business.

Client: Unilever Food Solutions

Aimed at challenging chefs’ perceptions that FLORA Buttery has an inferior taste to real butter, Unilever Food Solutions briefed Torch to create a global sales tool that would demonstrate this. With the objective of proving that FLORA Buttery has the same taste as real butter, along with significant health benefits, our brief from Unilever Food Solutions was to create a global sales tool that would change chefs’ perceptions. The Curious Cake company, with it’s own branding, website, advertising campaign and app, was launched at the hotellympia exhibition. An integrated advertising campaign in print media, online and viral ran prior to the show to invite attendees to sample the companys’ range of Brownies and feedback their opinions. Half the Brownies were made with butter, and half with FLORA. Thousands of people visited the stand resulting in long queues to take part. As each person gave their feedback on the taste, they were filmed via an ipad using an app developed for the Curious Cake company app and then shown a short video via the same app – to reveal that FLORA was actually behind both the company and the ingredient of the brownies. The resulting soundbites were then used to create a promotional video for the global sales team to illustrate first hand there is no difference between FLORA and butter, via a very genuine and convincing visual demonstration

Client: Knorr

Unilever Best Foods approached us to help them to launch a new range of sauces under the Blue Dragon and Patak’s brands, enabling chefs to add their own signature to a dish using the sauces.

Client: Bakehouse

Bakehouse, the European pastry specialists, briefed Torch to redesign their website. The key objectives were to increase accessibility for smartphone and tablet users, and to maintain interaction and participation with their customers, whilst reducing their reliance on Flash.

Client: Aramark

With increasing pressure on budgets and a wide range of offers and promotions on the high street, Aramark, the food service distributor, briefed us to develop a campaign to keep customers on site and in their outlets at lunchtime.