Fred Perry, the iconic British heritage brand appointed The Tailor of Shoreditch to create an immersive brand experience for The Specials gig at Alexandra Palace as part of the brand’s 60th anniversary celebrations.
Fred Perry hosted a pre and post gig VIP experience for invited guests, press and competition winners. Over 800 guests attended the experience and there were some wonderfully colourful characters who brought the evening to life. We had guest DJ slots from Felix Hall, Mark Lemar and members of The Specials.
Richard Martin, director of marketing, Fred Perry said: “We chose The Tailor of Shoreditch based upon a number of factors. Having seen some of their current global campaigns it was clear that the agency has a real understanding of youth and subculture – that, mixed with a clear love for the Fred Perry brand and their creative and strategic approach to our needs, made them the obvious partner for this activity.”