Absolut Rock

Client: Pernod Ricard
Absolut Vodka "Rock Edition" launched in Selfridges London on 1st September 2009 before rolling out to top supermarkets, display cabinets at premium bars & travel retail locations around Europe in October 2009.

Brief: Sheridan&Co was tasked with designing a series of adaptable stands to suit a range of spaces to reflect the fashion, glamour & vibrancy of today’s modern rock star.

Response: Each stand is specifically designed according to the site, bespoke features include shelving made to look like guitar amplifiers, a drum kit, tread plate flooring & gobo projections to really bring the stand to life. Interactive elements were given to key sites which included personalised computer games and prize draws. We also turned our hand to fashion, designing the promotional staff uniforms to complete the look. Locations: Stockholm, London, Paris, Frankfurt, Istanbul, Barcelona & Moscow

Testimonial: Arlanda Airport, Sweden sold out of stock two weeks earlier than planned It has anecdotally been referred to as ‘a great success’ by clients and airports in all markets The drum-kit display bar is currently on display in our Insight by Sheridan&Co shop window in Central London, where it continues to be very popular with passing consumers stopping to take a closer look and have their photograph taken in front of it.

Tags: retail design, promotion, travel retail, retail strategy, vodka, brand experience, experience,