Client: IBM and BBC
The project was a partnership between IBM and BBC. The technical solution was to be provided by IBM; BBC was the ultimate client.
BBC wanted to explore ‘Over The Top TV’, aggregating free IPTV On Demand content from multiple content providers like iPlayer, Joost, YouTube, and 4OD.
Brief: We designed a hybrid user interface which featured live TV EPG and On Demand ‘Over The Top’ TV content.
An in-depth user centric IA design phase established usability issues and enabled us to explore appropriate design and navigation solutions.
Response: We produced a proof of concept in the form of an interactive Flash walkthrough presentation featuring full animation and video.