Having established a successful trade business online, Barcham Trees, the largest container tree nursery in Europe, wished to develop a complementary presence in the retail marketplace. Barcham Trees approached Nomensa to support the design and build of a new e-commerce website specifically for private consumers. The aim of the retail website was to capture an instant share of a market by providing a successful online shopping experience in an area not traditionally associated with online shopping. Key drivers included a highly accessible site to ensure easy Google indexing and rankings, a simple to use and customisable content management system to easily manage over 150 product lines, managed hosting and support, and seamless integration with PayPal.
Nomensa created a visually-rich and engaging e-commerce website that is entirely user-centred, and promotes trust at every point of the user journey. Beginning with a functional specification, Nomensa's grounding in customer and stakeholder research helped Barcham Trees to identify how the new online presence will look and function. A sub-brand (Barcham Online) was created to support the initiative, ahead of translating the designs into Triple-A accessible templates. Barcham Online operates on Nomensa's fully accessible content management system (CMS), Defacto, and employs Defacto's e-commerce module with additional customisation.
Barcham Online is a pioneering e-commerce website that is totally accessible, one of a few in the world . Delighted with the new website, Barcham Trees boasted online sales within two days of the site launch. The site was indexed by Google within three days of launch, thanks to the Triple-A accessible platform. Within one month, Barcham Online was well ahead of its best sales expectations and ahead of schedule to fully return Barcham's capital investment within just six months. Nomensa were highly commended by PayPal for one of the best examples of integration with their platform. "The accessibility and usability of the Barcham Online website, from homepage through to checkout, offers a highly intuitive and engaging user experience and a highly professional PayPal checkout, facilitated by a seamless integration with PayPal Website Payments Pro." - Anthony Hicks, Integration Manager, PayPal
"We're very happy, Nomensa's expertise in accessibility and usability ensured our customer experience always came first... Support has been first class, sales are well above expectation and we look forward to working with Nomensa on future developments." - Mike Glover, Managing Director, Barcham Trees
Tags:user-centreddesign defacto cms websitedesign websitebuild accessibility usability wcag