Lorry Livery Liquid has worked with Warburtons, the fifth-generation family baker on a number of projects to enhance their internal communications. However, when the UK’s second biggest food brand became the first truck operator in Britain to use a low-emission, gas-powered engine, we were given the opportunity to work on one of our proudest projects yet. Being asked to design a livery that would communicate Warburtons’ commitment to eco-friendly practices and make their lorries stand out from other vehicles gave Liquid great scope for creative solutions. We came up with a striking design depicting a field of golden wheat beneath a perfect blue sky, and bearing the slogan “helping keep the air as fresh as our bread”. Our simple but effective design not only fulfills but surpasses the brief, as it captures Warbutons’ wholesome brand values, clearly communicates the complex message about their green policies, and still manages to bring everything back to bread. To find out more visit our site by clicking here
Richard Hayes, Warburtons Marketing Director, was delighted with the end result: "With over 1,000 vehicles on the road we are as much a logistics business as a baking one. Any vehicle innovation that can give us the performance we need while being kinder to the environment and the communities in which we operate, will be considered in years to come. Liquid came up with an idea that helped us to bring this ethos to life and met our brief perfectly."
Tags:project design liquid warburtons eco-friendly communicate marketing