Client:
Radley
Since 2001 Liquid has worked with Radley, the sweetheart of Britain’s handbag industry. We have watched them grow from strength to strength in international popularity, eventually culminating in their recent expansion into the US market. Liquid was asked to manage the US launch, which proved quite a challenge as we were dealing with an American audience totally unfamiliar with the brand. We needed to quickly capture people’s imagination with our campaign and present an image that not only resonated powerfully with customers, but also portrayed effectively the quintessentially British Radley philosophy that we hoped people would fall in love with. The product launch was initially focused in department stores Lord & Taylor and Bloomingdales. We designed quirky and stylish brand journals that could be used as press books or catalogues and executed a direct mail campaign involving a series of themed postcards promoting the website and High Tea parties. To help promote the opening, Liquid used the AW 09 campaign collateral to create a suite of marketing pieces, including signs in the mall and an email blast to the mall's database.The campaign was a rip-roaring success and Radley took to the American market like a duck to water, even opening their very own store earlier this year. To find out more visit our site by clicking here
Testimonial:
"The US is a key market for Radley, and our launch in both department stores and our own Radley store has been a success. Liquid contributed effectively to this with their true understanding of the brand's unique selling points and their ability to translate this into memorable graphics and key tools such as the brand journals." Nick Vance, Radley Sales & Marketing Director
Tags:
pos retail fashion design integratedcampaigns radley
