Client:
Onitsuka Tiger
When Onitsuka Tiger and superstar DJ Eddie Halliwell launched a competition in conjuction with asos.com, liquid were briefed to create an attention-grabbing video that would promote it online. Onitsuka Tiger gave Eddie the chance to design his own Mexico 66 trainers (his favourite style) which were very limited edition – only 5 pairs were produced. The grand prizewinner would not only win a pair of these highly exclusive trainers but also a fantastic holiday in Ibiza to watch Eddie in action. Liquid wrote, filmed and produced a video to launch the competition. Capturing the energy of Eddie’s live show and showcasing the exclusive trainers. We created a press ad for Mixmag, as well as promoting it on social networks including Twitter and Facebook. The campaign was a huge success. The competition page had nearly 5,000 views with just over 1,000 people entering via email.
Testimonial:
Rhodri Evans, Onitsuka Tiger’s Brand Manager, “We really wanted to highlight our brand within the ASOS environment and are delighted to get Eddie involved with this. Liquid have created a great video that really brings the competition to life and will get people excited about it.”
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