When Onitsuka Tiger and superstar DJ Eddie Halliwell launched a competition in conjuction with asos.com, liquid were briefed to create an attention-grabbing video that would promote it online. Onitsuka Tiger gave Eddie the chance to design his own Mexico 66 trainers (his favourite style) which were very limited edition – only 5 pairs were produced. The grand prizewinner would not only win a pair of these highly exclusive trainers but also a fantastic holiday in Ibiza to watch Eddie in action. Liquid wrote, filmed and produced a video to launch the competition. Capturing the energy of Eddie’s live show and showcasing the exclusive trainers. We created a press ad for Mixmag, as well as promoting it on social networks including Twitter and Facebook. The campaign was a huge success. The competition page had nearly 5,000 views with just over 1,000 people entering via email.
Rhodri Evans, Onitsuka Tiger’s Brand Manager, “We really wanted to highlight our brand within the ASOS environment and are delighted to get Eddie involved with this. Liquid have created a great video that really brings the competition to life and will get people excited about it.”