B2B Campaign
Client:
Medicash
Medicash has long provided corporate healthcare solutions to large and small businesses alike. We were briefed to design an engaging and innovative campaign that would demonstrate the real tangible benefits Medicash has for both companies and employees. It was vital that the campaign produced high recall for the brand. Trying to overcome the barrier of ‘junk mail’ for a mail-out campaign was a huge challenge. We had to ensure we captured people’s attention immediately and quickly communicated the brand message. We decided to use a plant symbol to ensure our message was memorable and clearly depicted how Medicash can help companies to ‘grow a healthy business’. Our campaign focused on two imaginative and unusual direct mailers; firstly we sent out a hyacinth bulb in a Medicash branded pot reinforcing the slogan ‘helping your business blossom’. The second mailer was a die cut watering can with the tag line ‘Medicash, giving you the tools to tend to your business and nurture your staff.’ The mailer activities were supported by press ads in business publications and web banner advertisements. The campaign was a success because we engaged Medicash’s customers in a different and imaginative way that grabbed their attention and made them think about the brand’s core values and how they could apply them to their own company. To read more visit our site by clicking here
Testimonial:
"The B2B market is a big one for Medicash and we needed to make sure that the campaign had impact. With this campaign liquid has delivered something that has done this and really stood out in an often crowded marketplace." Andy Abernethy, Marketing Manager, Medicash
Tags:
innovative healthcare liquid medicash direct mail branding b2b liverpool
