BT Arena and Convention Centre
ACC Liverpool, home to BT Convention Centre and Echo Arena, asked liquid to design and produce marketing collateral for the venue which would help them to build on their success and take their brand to the next level. The central idea underpinning our creative thinking was that the ACC should be thought of as an international meeting destination, and we positioned it as such through our impactful and dynamic collateral - which included a sales brochure, e-blasts, interior banners, external flags, exhibition stand graphics and press advertising. We came up with an inventive dot design depicting an explosion of colour and activity, which supported by the tagline, "Sometimes it's good to follow the crowd", was used to create a striking new corporate look for the venue. This style was replicated in a brochure we launched at Confex, the UK's leading event for event organisers. The copy powerfully pushed out key messages of innovative building design, the quality of staff, and highlighted the ACC’s impressive green policy, and we beefed up our overall campaign by creating online animations to support exhibition stands promoting ACC Liverpool’s aesthetic finesse. To read more visit our site by clicking here
Pam Carroll, Marketing Manager at ACC Liverpool, has been delighted with what liquid have created, "Liquid nailed the brief and have produced work that went beyond our expectations. We're thrilled with what they've done - the design is striking and really captures our unique personality and brand values. We really think it's helped to set us apart in a very competitive market."
Tags:convention events business brochures acc liverpool corporate exhibition stand graphic design press advertising