UEFA Champions League
Client:
Radiant Studios
Fontsmith were approached by creative agency Radiant Studios to design an original font family for the UEFA Champions League. The tournament is the world's premier club football competition, with an annual television audience exceeding 288 million.
Brief:
The Champions League logotype has until now been a weighty, traditional serif face which has served its purpose well for the last 12 years - a symbol of the world's best football competition. The challenge to Fontsmith's designers was to maintain the prestige of this valuable brand asset whilst subtly modernising and injecting energy.
Response:
The final result is a quirky and decidedly European sans serif, crisp and sometimes spiky, available in regular, bold and a condensed headline weight. A distinctive look for the numerals was also of prime importance and a Cyrillic character set complements the standard Roman alphabet. Champions Regular, Bold and Headline fonts are exclusive to UEFA and will further strenghten the brand across all communications.
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