Our brief was to encourage more Eton College students to use the shop as a meeting point. We created a vibrant environment with bold colours, large format graphics and big screen TVs – and introduced video games and comfortable benches. Students were soon counting down the days. It’s fair to say that our client was a bit apprehensive at first, but overwhelmed (in a good way) by the end result.
Tags:etonsports retail refurbishment underarmour