BBC Top Gear
Unite Top Gear’s print magazine with their TV content through Augmented Reality.
We all know the Top Gear brand personality; tongue in cheek, irreverent and straight to the point. Having worked with the Top Gear team before they achieved world domination, we have a better insight into their world than most and have used this knowledge to help define one of the UK’s best loved TV brands.
We augmented Top Gear’s editorial content and pushed to find new and exciting ways to engage with readers. In addition to the front cover of this ‘Awards’ issue, test-drive footage of four supercars within the pages of December’s magazine also receives the augmented reality treatment, bringing to life Top Gear’s award-winning cars of 2011.