Matalan commissioned CK to design a Store of the Future, which would raise consumer perceptions of the brand, whilst retaining the inherent value proposition.
Defining a simple set of principles that could deliver a more engaging experience, the new concept creates impact from the outset. The entrance area has been magnified with an over-sized red archway projecting from the building, which contains dramatic, double-height windows. Inside, a ‘fashion streetscape’, offers defined destinations with diagonal pathways breaking up departments. The paths include the inspiration catwalk feature, which uses a series of fixtures, each displaying mannequins, progressively increasing in height towards destination points at the back of the store.
“It’s so exciting to be opening our new concept store and we are sure its’ success will provide a solid base to roll out the new look and customer experience into the stores planned for our development programme next year.” Store Development and Visual Director, Matalan