CK have designed Pizza Hut’s new ‘prime time’ concept, unveiled at Touchwood, Solihull, which brings theatre to the space through both the service and environment.
The exterior features a multicoloured banding replicated from the menu, whilst inside, the salad bar forms centre stage. Bright, fresh and simply presented, the area has a halo of dramatic ‘stage’ lights overhead ensuring the salad/food is the main star. Textured acoustic panels line the back walls, with a patterned gobo running gently over them, creating a subtly theatrical ambience. Colourful frames featuring ‘artful’ pizza pans with abstract laser cut designs line one wall of the restaurant, whilst graphics have a playful Pizza Hut take on well know prime time TV and cinema quotes. We also designed waiting stations, table and serving ware, crew uniforms as well as the all new menu.