Skoda Ambient Media Campaign
Client:
Skoda
Blazinstar was commissioned by MediaCom UK, on behalf of Skoda, to activate a large scale national ambient media campaign to spread awareness and generate word-of-mouth for Skoda’s car launch; the ‘Yeti’.
Brief:
The campaign’s intriguing elements consisted of guerilla activity in highly exposed pedestrian areas and included graphic impressions of “Yeti footprints” detailing a teaser campaign on a ‘Yeti spotting’ website, giant art in fields named ‘mow art’, 3D chalk art, ‘mud tagging’, and Flogo’s (logo shaped clouds in the sky!). The campaign ran for 8 weeks across 12 cities, and was amplified through the Yeti Spotting micro site, which linked to social media activity on Facebook and Twitter.
Response:
• 125 million + OTS (opportunities to see) • 680+ executions
Tags:
ambientmedia livemarketing guerillamarketing blazinstarexperiential
