Blazinstar Experiential: Strategic Experiential Marketing Experts. We are a one stop shop for impactful, creative, measurable; live events, and brand experience amplification. We wrote the first internationally released book on Experiential Marketing from a UK author. We invented SET MESSAGE, an industry recognised experiential planning system. Have designed and implemented several ‘world first’ internationally recognised experiential marketing and ambient media campaigns. Created and launched the first MA degree in Experiential Marketing in the UK, with the London Metropolitan University. Evaluation is our forte; we even developed the LROI formula for measuring long term ROI from word of mouth generated by Live Brand Experiences. Not surprising that we have major brand and agency clients, and have managed campaigns for the likes of Universal, Fiat, ING, Moet, TFL, T-Mobile, and Argos, among many more household names.
Client: BIOSHOCK 2
Blazinstar Experiential implemented a stunning global guerrilla campaign to promote the new “BioShock 2: Sea of Dreams” video game. Live dates ran parallel at high-footfall beaches in eight countries around the world, including Australia, Germany, France, Canada, the Netherlands, Spain, Italy and the UK.
Client: DIRECT HOLIDAYS
The Direct Holidays ambient media campaign took place in some of the busiest rail concourses in the UK.Blazinstar Experiential successfully targeted five major cities and seven transit hubs over the course of four days. Artists created 3D chalk art executions featuring holiday scenes that brought to life the message ‘Direct effect’ while enthusiastic brand ambassadors invited consumers to pose on the art pieces, took their photos and then uploaded them onto a specially created Direct Holidays’ 3D art Facebook page. The visual illusions of the 3D chalk art experience generated buzz and intrigue with commuters, whilst the digital amplification re-enforced Direct Holiday’s messaging and extended the campaign reach.
Client: Green & Black's
Blazinstar Experiential worked with PHD Rocket to make Green & Blacks the official sponsor of Art Barter’s launch event and of a four-day show at the trendy Rag Factory off Brick Lane in London. The campaign affiliated Green & Blacks new colourful packaging with art by supporting the local art scene whilst securing media coverage amplifying “Chocol’art,” a digital application and campaign microsite. By sponsoring Art Barter, an auction in which people may barter for artwork using alternatives to money, Green and Blacks gained exposure to opinion leaders, press, and members of the public who attended the much-publicised event. The sponsorship by Green and Blacks showcased a 4m by 5m giant piece of “Choco’art” made by infamous artist Sir Peter Blake using real chocolate bars. The artwork dominated an entire wall of the former studio of Tracey Emin and Gary Hume. In addition to widespread branding at the Art Barter event, Blazinstar Experiential also had the bar stocked with Firefly tonics, Kopparberg cider, and Adnams and Bitburg beers—all event drink sponsors whose brand values complemented those of Art Barter and Green & Blacks.
Client: Tommy Hilfiger
Tommy Hilfiger’s Spring/Summer 2010 Miami-themed collection was brought to life by Blazinstar in the form of a high profile ambient installation at Nuevos Ministerios in Madrid, Spain. This campaign invited target audience members to relax ‘beach style’ in one of over 100 specially created and positioned Miami deckchairs with parasols, enjoy specially designed bottles of Tommy water, and a taste of Miami’s beach culture against the backdrop of a stunning Tommy Hilfiger billboard. The ambient installation secured significant consumer and press interest for Tommy Hilfiger, as well as stimulating word of mouth for the new S/S Miami collection.
To promote the University of Lancashire’s fashion course, Blazinstar Experiential conceptualized, designed and built a mobile “Stylists Closet” interactive installation, where UCLAN students provided fashion advice and fashion makeovers. The Stylists Closet drove around and parked in town centre’s, allowing the students to hone their skills and invited target audience members to experience all the different facets of a fashion degree, from photography, styling, and hair and make-up. Goodie bags from local beauty brand sponsors and a large plasma screen TV with an announcer attracted a large participatory audience and expanded the opportunities to see the installation.
Client: Olive Oil
Blazinstar conceptualised and implemented an experiential marketing roadshow to promote Olive Oil as a ‘category’ and educate consumers on its health benefits and versatility as an ingredient. The campaign was commissioned by Publicis and funded by the Spanish Ministry of Agriculture, the main aim being to take the four grades of oil masses and promote it as a vital and delicious ingredient for everyday cooking. The campaign’s objective was also to communicate the health benefits of using Olive Oil cooking over other ingredients such as butter or standard vegetable oils. Blazinstar designed and built a rustic style kitchen, which opened out with an Olive Garden exterior, complete with wooden seating, a country kitchen unit and trees. A team of ‘Olive Oil’ Brand Ambassadors and a Chef toured the UK and France visiting 18 Locations in France, and an additional 17 Locations in the UK. The appointed Chef would prepare simple recipes to inspire consumers on the different ways they can use Olive Oil in everyday cooking. The consumers were able to sit in the branded environment, enjoy the delicious food, and receive gifts such as heart shaped branded stress balls, branded pencils with toppers, as well as branded place mats, aprons and leaflets.
Client: Kinetic and Activision
To support the launch of Activision’s new game Call of Duty: Black Ops, Blazinstar were tasked by Kinetic to conceptualise, produce and manage high end pop up shops in both Amsterdam and Antwerp for two weeks. A pop up shop was created to bring the game to life, immerse consumers in an environment that resembled the games look and feel and to give consumers that were less likely to opt for this type of game, the chance to trial. There were 4 zones inside the shop designed to take consumers on an experiential journey. These zones consisted of ‘The mission control zone’ a chill out zone that had a trailer projection, ‘The Radioactive Zone’ a video game kiosk zone. ‘The Ammo/Weapon zone’ a Black Op’s laser gun area, and lastly ‘The Base camp zone’ with a ‘Sitting Bull’ picture (The game pack shot), themed installations and sitting zone. The outside was equally as intriguing, covered with foliage, blacked out windows and netting.
Blackberry introduced their first ‘experience store’ in Europe at Phones 4 U Tottenham Court Rd, and Blazinstar Experiential designed and activated a visually impactful launch campaign to generate buzz for the BlackBerry Zone.
To tie in with London & Paris fashion weeks, Blazinstar Experiential was commissioned by Kinetic on behalf of G-Star to design a campaign with the key objective to distribute their very own fashion magazine, ‘G-Star Raw Magazine’. Blazinstar took this one step further and in response strategically conceptualised, designed and implemented two ground breaking campaigns that were both visually impactful, and consumer engaging which resulted in reaching out to the heart of G-Star’s fashionable audience.
Client: Mediacom UK
Blazinstar Experiential on behalf of Mediacom UK were tasked by IKEA to activate a large-scale nationwide initiative to mark the launch of IKEA’s 2010 catalogue. Giant build replicas of IKEA’s iconic multicoloured boxes doubled as smart storage for the catalogues as well as eye catching sculptures. Brand wrapped buses were also used to catch consumers attention and increase the distribution of IKEA's catalogues.
Rapp approached Blazinstar Experiential on behalf of Unicef to implement a targeted campaign to help raise awareness of the earthquake disaster in Haiti, and the humanitarian crisis that had followed. Blazinstar implemented the whole campaign at cost price, while Rapp managed to generate further media amplification and awareness by securing a photo story for the press.
Client: Mindshare and ING
Blazinstar were approached by Kinetic on behalf of Mindshare and ING to implement an exciting ground-breaking ambient campaign using bespoke 3D art and installations across the globe. ING’s worldwide, ‘Be Good At Money’ campaign, encouraged members of the target audience to consider their relationship with finance using product specific messages to achieve set objectives.
Client: Sony Ericsson
Blazinstar Experiential were approached by Kinetic to plan and implement a targeted guerrilla projection campaign to raise awareness of the Sony Ericsson B-Boys Championships.
Client: TFL and Kinetic
TFL and Kinetic WW enlisted Blazinstar to directly reach their target audiences for road safety campaigns, namely the owners of 50cc-125cc scooters and cycles in Central London.
Blazinstar was commissioned by MediaCom UK, on behalf of Skoda, to activate a large scale national ambient media campaign to spread awareness and generate word-of-mouth for Skoda’s car launch; the ‘Yeti’.