Posted by: UM London | Date added: Tue 17 Apr 2018
Zoological Society of London (ZSL), the international conservation charity organisation that operates ZSL London Zoo and ZSL Whipsnade Zoo, has appointed UM as its new media strategy, planning and buying partner following a three-round competitive pitch.
ZSL was looking for a strategic partner to plan and buy all media investment, offline and online . It was also keen to explore innovation and new ways of reaching audiences to maximise the reach and impact of the charity, while working with an organisation that works ethically, responsibly and sustainably.
ZSL currently runs more than 50 conservation projects across the globe, as well as the Institute of Zoology, a renowned centre of excellence for scientific research for animal conservation. ZSL London Zoo, offers a close-up and intimate experience, and ZSL Whipsnade Zoo is the UK’s largest zoo and home to many larger species, such as white rhinos, brown bears and Asian elephants.
Rich Storton, Director of Commercial and Communications for ZSL, comments: “We were looking for a media partner able to both build our brands and drive visitor numbers to our Zoos, but also to underline our efforts to inspire, influence and empower people across the world to protect, care and work for wildlife.
“Changing agencies is never an easy decision, but UM offered a new and intriguing take on what we could do with media channels and how to make the most of our budgets to generate the maximum impact.”
Sophia Durrani, Managing Partner for Strategy at UM, adds: “ZSL has a wealth of data, so we’ll be aiming to help the team make sense of that information and use it to create and drive more dynamic campaigns.
“It’s a remarkable charitable organisation that devotes itself to not only the conservation of animals, but also their ever-threatened habitats. We’re looking forward to helping them inspire new generations of visitors.”
UM, the IPG Mediabrands full-service global media agency, has appointed Rachel Forde as UK CEO. In this newly-created role, Forde will spearhead UM’s growth plans to develop a future-facing media agency that meets the changing needs of its clients.
Date added: Thu 19 Apr 2018
Footwear brand SOREL is working with media agency UM to build awareness around this year’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a branded 180-degree photo booth to its stand to capture the imagination of potential customers and influencers at the event.
Date added: Fri 10 Nov 2017
UM has appointed Chris Skinner to the new role of President, EMEA; a role that will see him provide brand leadership to the region, driving growth, and developing key strategic talent, client relationships and the UM product offering.
Date added: Mon 02 Oct 2017