YOPA appoints heavyweight media agency The Specialist Works
Posted by: The Specialist Works
Date added: Fri 28 Apr 2017
YOPA saves home sellers thousands by charging a fixed fee instead of the usual estate agency commission. YOPA’s hybrid approach offers home sellers the best of both worlds: the efficiency and convenience of an online platform, combined with the expertise of a dedicated Local YOPA Agent to support them through their sale.
With a rapidly growing market share, YOPA is disrupting the traditional estate agency market.
YOPA needed a nimble agency to deliver both value and accountable results. YOPA were attracted to TSW’s disruptively agile approach to planning and buying AV channels and channel agnostic approach.
TSW’s game-changing capabilities of planning and optimising consumer response agnostically across AV enables YOPA to achieve the greatest efficiencies in driving valuations.
Matt Pover, Chief Commercial Officer says: “We were drawn to the energy of the YOPA team, and how perfectly poised the marketing challenge is for us to make a substantial impact. The hybrid estate agency sector has disrupted the market and is growing fast – now’s the time for brands to claim their territory and scale efficiently. With our data-led approach to integrated planning, a uniquely agile AV model, and track record of delivering growth for digital brands like Angry Birds, Boohoo, eHarmony, Ovo Energy etc., we predict YOPA ‘SOLD-signs’ will be an increasingly popular garden feature in the coming months and years.
David Jacobs, Chief Marketing Officer at YOPA adds: “The Specialist Works are a team of experts so we know that our media spend is being maximised. We wanted an agency that would constantly challenge our brand and one with a history of successful performance campaigns. We look forward to seeing what The Specialist Works can do for our business.”
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