Posted by: Ogilvy & Mather | Date added: Fri 24 Jun 2011
As Ogilvy celebrates its founder’s centennial it sets personal best in Cannes Lions Golds
Cannes, France, June 23, 2011 -- Ogilvy & Mather has tripled the number of Cannes Lions Golds it received in 2010, being awarded 10 so far. With two days and four more categories to go, it looks set to achieve a personal best in Lions Golds in the same year that it celebrates its inspirational founder, David Ogilvy’s centennial.
Ogilvy & Mather scooped13 Lions in the Press and Design categories: 3 Gold, 2 Silver, and 8 Bronze, as well as 37 Finalists, on the third day of the 58th Cannes Lions International Festival of Creativity, 2011.
In 2010, Ogilvy won a grand total 57 Lions: 3 Gold, 18 Silver, 36 Bronze. It is currently just 3 Lions away from beating last year’s overall Lions result and winning more awards than any other year.
Ogilvy creative highlights from day three include ' Chemical Reaction' by Ogilvy & Mather Japan for client Shu’s Production, which won Gold in the Design category. The brief was to develop a unique envelope that reflected who Shu’s Production are in a unique way: a never-seen-before tool that couldn't be imitated. The result was an innovative design utilising 4-colour offset printing and foil soldered through heat, rendered on rough tant paper, to combine deep, vivid colours and lustre with extraordinary texture. The two facets created a collision of colours and textures, contributing to a halation effect which expresses ‘chemical reaction.’ The ground-breaking design innovation resulted in increased inquiries on new assignments for Shu’s Production.
Another creative highlight was the 'Quick Draw Wins’ campaign by Ogilvy Malaysia for client Mattel Pictionary, which won Gold in the Press category. The campaign aimed to drive sales of the much loved Mattel board game in which players draw images for team mates to guess what they are. The campaign comprised three print executions which featured beautiful, immaculately detailed sketches of a wrestler, a fighter jet and a T-Rex. Each has a speech bubble containing the headline ‘Quick Draw Wins’.
Other award highlights from the night include a Lions Gold in the Design category for 'Spit' created for the Public Health Bureau of Fengxian, by Ogilvy Shanghai, while Ogilvy & Mather Mumbai won a Lions Silver in the Press category for three pieces of exquisite illustration for Mentos Sour Marbles: ‘Guillotine’, ‘Snake’, and ‘Gun’.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, commented: “We’re thrilled by how celebrated our work is at Cannes Lions thus far. The festival is a landmark event in the industry calendar and it’s great to be recognised by our peers.”
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival.
Full information about the 2011 Awards, winners and full credits can be found at: www.canneslions.com
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