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Wildseed Studios Launched By Ex Aardman and BBC Execs

Posted by: Creativematch | Date added: Thu 20 Jun 2013

Launched by Aardman Animations’ former Head of Broadcast Miles Bullough and former BBC creative executive Jesse Cleverly, Wildseed is billed as a 'next-generation entertainment content incubator'.

Targeting young adult audiences (13 to 35), Wildseed Studios is looking for ideas in four genres and is calling on emerging and established creators to get in touch and have their ideas commissioned, developed, financed and distributed.

The genres are: Genre Fiction (Sci-Fi/horror/fantasy), Animated Sitcom, Character Comedy and then also comedy for Kids 6-11 in both live action and animation.

‘We have also set aside 10 of our 50 potential investments for ‘Wildseed’s Wildseeds’ – ideas that don’t necessarily fit any of the above genres but that we love and want to get involved with anyway’ says co-founder and Creative Director, Jesse Cleverly.

Wildseed is focussing on low-cost production with its early pilots. ‘Neither we nor our creators make money from our early stage investments – it all goes into the projects’ says Bullough.

Wildseed is looking for its early stage investments to deliver finished content that can be put in front of audiences to gauge their reaction. Where that reaction is positive there will be with greater levels of follow on investment to create projects that break out and establish themselves on multiple platforms including TV, theatrical features and stage shows.

‘For our investment-funnel model to work’, says Bullough, ‘we need just one of our 50 investments to turn into a breakout hit. That feels achievable given our experience, our test and roll out methodology and the amount of talent out there looking for investment and support. The key will be to create characters that the audience wants to be or be with and when we do, to be ready to exploit them across all media and all over the world.’

‘Working on our business idea, writing business plans, presenting, fund-raising and launching a start-up over the last nine months has been a thrilling experience’ says Bullough. ‘What has really been exciting though is the projects that we have been unearthing. Some of the people we are working with are at a turning point in their burgeoning careers we have been able to make a crucial contribution to what they do. This has already been as rewarding for us as anything we have ever been involved in professionally.’


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