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WDMP appointed by NatCen Social Research

Posted by: WDMP Limited

Date added: Thu 10 May 2012

Direct response and relationship marketing agency WDMP has been appointed by NatCen Social Research, Britain’s largest independent social research organisation, to conduct a strategic review and creative update of its interviewee recruitment communications.

NatCen Social Research is commissioned by leading organisations including Government departments and public bodies, such as charities and local authorities, to undertake social research on their behalf. Survey participants are selected by a method known as ‘random probability sampling’ which sees individuals selected from lists (e.g. Post Office’s list of addresses) ensuring NatCen gains an accurate and representative view of British society.

The communications strategies used to reach and inform survey participants remain a critical part of NatCen’s approach and are a major driver in securing responses. Prior to being personally interviewed by one of NatCen’s trained representatives, all selected participants receive advanced mailers detailing information about the survey, how they have been selected and outlining the interview process.

WDMP will be responsible for conducting a full audit of all communication sent to selected households, including survey collateral, direct mailers and interviewer material. With a strong focus on the participants journey, from first notification right through to interview stage, WDMP will be developing solutions to improve response rates and reduce the time it takes for NatCen interviewers to attain responses.

“We have partnered with WDMP because they clearly demonstrate an understanding of our organisation and its accompanying challenges. They have proved they have the strategic and creative skill set to make an immediate and positive impact on the effectiveness of our social research projects and we look forward to working with them,” comments Mel Taylor, Project Director – Brand implementation, NatCen Social Research.

Gavin Wheeler, CEO at WDMP, adds, “NatCen Social Research operates in a demanding sector that is constantly evolving. We are excited by the challenge and look forward to making a positive impact on the important work they undertake”

WDMP will initially work on the Health Survey for England 2013, an annual survey designed to measure health and health-related behaviours in adults and children across England.

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