Torch takes on global social media role for chocolate giant
Posted by: torch
Date added: Wed 04 Jul 2012
The plan will engage chocolatiers, bakers and chefs within the dynamic and constantly evolving social media space across global territories and multiple languages, including English, French, Dutch and Japanese.
The brands will be building conversations with chefs and chocolatiers through the integration of Facebook, Twitter and YouTube. Pinterest will be vital to the campaign, providing a platform to share the visual excitement of chocolate, which the target audience are so passionate about.
“We are delighted the brands have chosen Torch to help them really grasp the social media opportunity” says Michael Gividen, Managing Director of Torch. “The brands are joining our continually expanding portfolio of clients looking to engage with foodservice and hospitality operators via social media.”
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