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Time Out for London Listings Magazine?

Posted by: Creativematch Graduate Recruitment

Date added: Wed 02 May 2007

Listings magazine What's On In London, and its 50 plus year brand history, is up for sale

Venerable Listings Magazine “What’s on in London” was looking for a new owner this week

The “What’s on in London” brand started out in the 50’s as “Where to Go in London”. Under the control of its founder G.D. Shaw the magazine was consistently profitable and became a very strong title on the newsstands. Following G.D. Shaw’s death in1979 the magazine appears to have suffered from a lack of attention and investment.

When Mrs Shaw died in 1999 the magazine was then run by a non executive director for years. Latterly ownership was transferred to Remnant Media who recently disposed of a number of titles before slipping into liquidation this year. Current owners Strand Magazines Ltd is now the caretaker of one of the most recognisable publishing brands in the South East. In the short period they have owned the magazine Strand’s management have kick started a revival with new covers and content.  Strand has also built a substantial web presence that is intended to develop into significant future business.  

Strand’s Management commented, “Our core business is not publishing. “What’s on in London” needs lots of management time and further investment to take it forward. We are unable to provide these facilities so we have decided to sell the business”. Strand Magazines have instructed Michael Charles of Amco Agency to quickly find a buyer for the brand.

Michael can be contacted by email mc@amco-agency.co.uk or by phone 08452 300700. A spokesman for Amco Agency said, “Early indications are that potential buyers understand the “What’s on in London” brand to be a significant foundation for expansion. Product branding as strong as this very rarely becomes available and we are confident that a quick sale will take place”  

Contact:- Michael Charles Amco Agency Ltd Suite 501, International House 223 Regent Street London W1B 2QD mc@amco-agency.co.uk (p) +44 (0)8452 300 700 (f)  + 44 (0) 8703 501232

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