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theagency relaunches BerkeleyScott Ltd with new brand, web and advertising

Posted by: TheAgency

Date added: Tue 21 Oct 2008

Leading brand and response company theagency has relaunched BerkeleyScott Ltd, the UK’s leader in hospitality and leisure recruitment. The relaunch includes new branding, website design, web-copy and web-architecture and an innovative print advertising campaign.

The relaunch will present BerkeleyScott Ltd as a premium recruiter, once a core strength of the company which has become diluted over the last five years. It also emphasises the company’s heritage and experience and places a stronger focus on the recruitment of senior appointments and attracting candidates rather than “clients”.

The new identity and site will go live on the 20th October and the online advertising campaign will roll out over the autumn.

For twenty five years BerkeleyScott Ltd, which now has 9 offices throughout the UK, has been synonymous with excellence in recruitment for the hospitality and leisure sectors. From Chefs to Chief Executives, the company has been responsible for introducing high quality talent into many of the best-known brand names in the industry including BAA, Hilton, InterContinental and Virgin Atlantic.

Today, BerkeleyScott’s client base has broadened to include a range of consumer focused, service oriented sectors including retail, brewing, FMCG, facilities management, travel and tourism.

Mark Darby, Managing Director of BerkeleyScott Ltd, comments: “The work that has been delivered by theagency will help us achieve greater sales volume and a better return on our marketing investment. Through the new rebrand and web site we have been able to maximise the appeal of our brand and its service to the right customers and prospects. Most importantly, theagency’s simple and practical approach to creating an exciting communications platform for us has resulted in a site that is very customer focused. So, whether you are a job seeker, a recruiter or potential investor, everything you need can be found on a site that now has the level of visitor engagement that people expect from a company of our reputation and size.”

Saman Mansourpour, co founder of theAgency comments: “It’s been very rewarding working on this account. We have been able to bring about some fundamental changes that will help to strengthen the brand and make BerkeleyScott Ltd more customer facing and at the same time more profitable. The new positioning will enable BerkeleyScott Ltd to reduce their reliance on UK job boards, and generate a larger candidate pool directly through themselves, by utilising newer and innovative media techniques, including search engine optimisation. At theagency we believe that the most successful marketing strategy doesn’t have to be complex, just inventive and appropriate. The commercially creative ideas behind the new web site, brand refresh and advertising campaign will deliver a measured and improved response on the company’s marketing budgets.”

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